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Resale Price Method

Start from what the customer pays, take off the gross margin an independent distributor would keep, and what is left is the arm's length price.

7 minutes, five short steps

  1. Guess
  2. Play
  3. Explain
  4. Check
  5. Try it

First, a bet

In the running story, the Canada Distributor buys finished goods from the US Entrepreneur and resells them to Canadian customers, about $10.0m a year. It does not change the goods. Take one unit: customers pay $100 for it.

Independent distributors doing the same job keep a Gross marginGross profit (sales less the cost of the goods sold) divided by sales. It is the measure the resale price method compares.Open in the Glossary of 20%. Gross margin is what a distributor keeps from each sale after paying for the goods. It has to cover its own costs, such as staff and warehouses, and leave a profit.

What should the Distributor pay the Entrepreneur for that unit?

Work back from the resale price

Customers pay $100Pays $80$20Paid to the Entrepreneur: $80Distributor's gross margin: $20 (20%)

It should pay $80

Customers pay $100. Independent distributors keep 20% of that, $20, to cover their costs and a profit. What is left, $80, is the arm's length price for the goods.

The working

  1. Resale price: what Canadian customers pay$100
  2. Less the comparables' gross margin, 20%−$20
  3. Arm's length price the Distributor pays$80

The sale

$100
20%

What independent distributors doing the same job keep, as a share of their sales.

One difference: marketing

The comparables run their own advertising. The Distributor does not: the Entrepreneur markets the goods in Canada. So the Distributor should keep a smaller gross margin, about 5 points less.

Adjust for marketing

An arm's length gross margin for the reseller

The Resale price methodA method that starts from the price a distributor resells at and subtracts an arm's length gross margin to get the transfer price.Open in the Glossary looks at the reseller's side. Start with the price the reseller gets from independent customers. Take off the gross margin that pays for its work and risks. What is left is the arm's length price it pays its related supplier.

Arm's length price = resale price − (resale price × arm's length gross margin)

It fits a reseller that does not change the goods. Packaging, labelling or minor assembly are fine. Heavy processing, or the reseller's own valuable brand or patents adding much of the value, are not. The gross margin should come from comparable deals, best of all an Internal comparableA comparable deal between one of the related companies and an unrelated party, such as the same seller selling the same goods to an outsider. Its facts are easy to check, so it is often, but not always, the most reliable comparable.Open in the Glossary: the same reseller buying and reselling the same kind of goods with outsiders. Otherwise use independent distributors that do similar work, carry similar risks and have similar contracts. In practice there are several of them, so the US rule takes the arm's length range of their margins, usually the Interquartile range (IQR)The middle 50% of comparable results, from the 25th to the 75th percentile. The US rule (Treas. Reg. § 1.482-1(e)(2)(iii)(C)) picks actual comparable results or averages two of them, while Excel's PERCENTILE.INC interpolates between values, so the two can give slightly different ranges.Open in the Glossary, and moves a result outside it to the median.

Differences change the margin. If the comparables do more than the Distributor, such as their own marketing, they earn a higher gross margin than it deserves. A Comparability adjustmentA change made to a comparable's price or results to remove the effect of a difference from the tested deal, such as freight, payment terms or working capital. It should only be made when the effect can be measured reliably.Open in the Glossary takes that out. The adjustment is an estimate of what the extra work is worth in gross margin, which is not always the same as what it costs, and you make it only when you can measure it reasonably well. The US regulations name marketing and advertising, warranties, stock levels and contract terms as examples.

The catch is the accounting. Gross margin depends on which costs a company puts above the gross profit line. If one distributor counts delivery as part of the cost of its goods and another counts it as an operating cost, their gross margins are not comparable until you move the delivery costs to the same place. The US regulations ask for the same treatment of items such as discounts, returns, transportation, insurance and packaging. Public accounts rarely show those details, which is why resale price is used less than you might think.

The story's real policy is different. The Distributor earns a 3% operating margin on its $10.0m of sales, tested under Comparable profits method (CPM)A US method that tests a company's operating profit against the operating profit of comparable companies, using a profit level indicator such as operating margin (Treas. Reg. § 1.482-5). It is close to the OECD's TNMM.Open in the Glossary. That is an Operating marginOperating profit divided by sales. It is the most common profit level indicator for distributors.Open in the Glossary: profit after the Distributor's own costs, as a share of sales. It does not care where a company books delivery, and public data for it is easy to find. The trade-off: it is also moved by things other than price, such as how efficient a company is. So when good gross margin data exists, resale price can be the more direct test. Usually it does not.

Source: Treas. Reg. § 1.482-3(c), the resale price method, adjustments and consistency in accounting; § 1.482-5, the comparable profits method

Check yourself

Three quick questions. Each answer explains itself, right or wrong.

Question 1 of 3A distributor resells a product for $200. Independent distributors doing the same job keep a 25% gross margin. What arm's length price should the distributor pay for the product, in $?
Question 2 of 3Customers pay $100 and comparable distributors keep a 20% gross margin, so the price would be $80. But the comparables also run their own marketing, worth about 5 points of their margin. The Canada Distributor does no marketing. What happens to the price it should pay?
Question 3 of 3The story tests the Canada Distributor with a 3% operating margin. Why is that the CPM and not the resale price method?

0 of 3 answered.

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